I have a business writing website, http://fearlessink.com (which now even has a business writing blog, called “Ink-Dipped Advice”). I have the main Devon Ellington site, and the different series I write each have their own site, but the templates and the look of the sites are similar and tie them together. I have another website for the tarot, meditation, etc. I have too many email addresses. 😉 But moving hosts, redesigning everything on the WordPress platforms have been a huge help.

I have a business writing website, http://fearlessink.com (which now even has a business writing blog, called “Ink-Dipped Advice”). I have the main Devon Ellington site, and the different series I write each have their own site, but the templates and the look of the sites are similar and tie them together. I have another website for the tarot, meditation, etc. I have too many email addresses. 😉 But moving hosts, redesigning everything on the WordPress platforms have been a huge help.

Thank you. That means a lot, coming from you.

I like all your niches, Paula. They’re so different, yet they all speak to who you are. I think it’s great that you nurture them all. I think we all should nurture multiple sides of our personality.

She has a number of websites, Paula. It’s impressive how Devon can keep it all straight let alone profitable!

Oh, I’d never call you a generalist either, Devon. You have plenty of specialized areas, and you do them all remarkably well.

I’ve also written about college and career planning, but that client has moved most of the work in-house. I’m not actively seeking to replace that client, which tells me I wasn’t really excited by the subject matter anymore.

So you have separate websites for each area of knowledge? If so, is there some overlap?

I do have what I call “Areas of Specialized Knowledge” that are always expanding, and tend to be the type of clients to which I’m drawn and who are drawn to me: anything in the arts, music, alternative medicine, health/wellness/yoga/meditation, cooking, gardening, history, textiles, clothing, sports, environmental issues, global issues, social justice issues.

Client base and focus changes depending on where I want and need to put my energy, and which interesting businesses I come across in my research. I have LOIs and pitch packages that are easy to put together, and portfolio packets skewed to different areas that I can pull up and send off pretty quickly.

The newly designed websites have helped a lot, too. Plus, people I’m meeting through political activism are growing my client base; we are from many different areas of knowledge, but we are working toward a common good. In my case, being politically vocal on social media has helped my business writing, rather than hurt it.

Aren’t those happy accidents the best, Krista? And a full work schedule never hurts! Sounds like you’ve found a niche where few freelancers exist, too. Even better!