https://wordsonpageblog.com/2018/04/4-marketing-fails-are-your-guilty.html a freelance writing resource. Mon, 16 Apr 2018 21:23:12 +0000 hourly 1 https://wordsonpageblog.com/2018/04/4-marketing-fails-are-your-guilty.html#comment-17348 Fri, 13 Apr 2018 19:17:11 +0000 http://wordsonpageblog.com/?p=6595#comment-17348 One thing? Have it read out loud. I don’t know if this is just with Office 365, but Word has a Read Aloud review tool I love. So much better than me reading it. Or download a list of snooze words (love that term) or corporate-speak words and check your copy for them. If they are boring or vague, find an alternative.

]]> https://wordsonpageblog.com/2018/04/4-marketing-fails-are-your-guilty.html#comment-17347 Fri, 13 Apr 2018 17:37:44 +0000 http://wordsonpageblog.com/?p=6595#comment-17347 Hmm…this sounds vaguely familiar. Emphasis on the vaguely. The funny thing? Your breakdown of that mess of a message tells me more about what they were trying (and failing) to convey than the actual message did.

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