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	<title>
	Comments on: Marketing Monday: The Non-Clients	</title>
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	<link>https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html</link>
	<description>a freelance writing resource.</description>
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	<item>
		<title>
		By: lwidmer		</title>
		<link>https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17201</link>

		<dc:creator><![CDATA[lwidmer]]></dc:creator>
		<pubDate>Mon, 15 Jan 2018 22:02:17 +0000</pubDate>
		<guid isPermaLink="false">http://wordsonpageblog.com/?p=6437#comment-17201</guid>

					<description><![CDATA[Cathy, he was the one who had that crazy website that said a whole bunch of nothing. I thought he was a coach, but he said no, he was a consultant. But doing what? He couldn&#039;t really say.

I&#039;ll email you privately. I think you&#039;ll remember him. ;)]]></description>
			<content:encoded><![CDATA[<p>Cathy, he was the one who had that crazy website that said a whole bunch of nothing. I thought he was a coach, but he said no, he was a consultant. But doing what? He couldn&#8217;t really say.</p>
<p>I&#8217;ll email you privately. I think you&#8217;ll remember him. 😉</p>
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		<title>
		By: Cathy Miller		</title>
		<link>https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17200</link>

		<dc:creator><![CDATA[Cathy Miller]]></dc:creator>
		<pubDate>Mon, 15 Jan 2018 20:47:49 +0000</pubDate>
		<guid isPermaLink="false">http://wordsonpageblog.com/?p=6437#comment-17200</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17199&quot;&gt;lwidmer&lt;/a&gt;.

Hmm, I don&#039;t recall that particular pretend client, but that could be my boomer brain talking. ;-) Also, glad to hear your dad is stabilizing.

I had one client early in my career who, try as I might, I couldn&#039;t shake. He was in a particular part of health care that&#039;s not my thing (philosophically or business-wise). He wanted me to ghostwrite for him and I kept trying to convince him he would be better off with a writer who understood the legal ins-and-outs of his specialty. 

He assured me he wanted me to write about the benefits of good health and nothing product-specific. So, I did that for a bit and pushed back every time he wanted me to stretch that to his products. Fortunately, for me, he took a break and when he came back I told him my schedule wouldn&#039;t allow for additional projects.

I would not have such a problem saying no - now. ;-)]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17199">lwidmer</a>.</p>
<p>Hmm, I don&#8217;t recall that particular pretend client, but that could be my boomer brain talking. 😉 Also, glad to hear your dad is stabilizing.</p>
<p>I had one client early in my career who, try as I might, I couldn&#8217;t shake. He was in a particular part of health care that&#8217;s not my thing (philosophically or business-wise). He wanted me to ghostwrite for him and I kept trying to convince him he would be better off with a writer who understood the legal ins-and-outs of his specialty. </p>
<p>He assured me he wanted me to write about the benefits of good health and nothing product-specific. So, I did that for a bit and pushed back every time he wanted me to stretch that to his products. Fortunately, for me, he took a break and when he came back I told him my schedule wouldn&#8217;t allow for additional projects.</p>
<p>I would not have such a problem saying no &#8211; now. 😉</p>
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		<item>
		<title>
		By: lwidmer		</title>
		<link>https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17199</link>

		<dc:creator><![CDATA[lwidmer]]></dc:creator>
		<pubDate>Mon, 15 Jan 2018 15:32:40 +0000</pubDate>
		<guid isPermaLink="false">http://wordsonpageblog.com/?p=6437#comment-17199</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17198&quot;&gt;Jake Poinier&lt;/a&gt;.

LOL Good analogy.]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17198">Jake Poinier</a>.</p>
<p>LOL Good analogy.</p>
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		<item>
		<title>
		By: Jake Poinier		</title>
		<link>https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17198</link>

		<dc:creator><![CDATA[Jake Poinier]]></dc:creator>
		<pubDate>Mon, 15 Jan 2018 15:22:36 +0000</pubDate>
		<guid isPermaLink="false">http://wordsonpageblog.com/?p=6437#comment-17198</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17195&quot;&gt;lwidmer&lt;/a&gt;.

Yep. Sometimes problems aren&#039;t as obvious as a red flag--it&#039;s more of a flag with a Rorschach inkblot on it!]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17195">lwidmer</a>.</p>
<p>Yep. Sometimes problems aren&#8217;t as obvious as a red flag&#8211;it&#8217;s more of a flag with a Rorschach inkblot on it!</p>
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		<title>
		By: lwidmer		</title>
		<link>https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17195</link>

		<dc:creator><![CDATA[lwidmer]]></dc:creator>
		<pubDate>Mon, 15 Jan 2018 14:40:33 +0000</pubDate>
		<guid isPermaLink="false">http://wordsonpageblog.com/?p=6437#comment-17195</guid>

					<description><![CDATA[In reply to &lt;a href=&quot;https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17194&quot;&gt;Jake Poinier&lt;/a&gt;.

Jake, proof right there that rapport is nice, but a shared vision is much, much better! I&#039;d have done the same for the same reasons.

I actually have, now that I think of it. I&#039;d had a phone conversation with a client that went south quickly. He talked for 56 minutes (I&#039;d recorded it), and at no time could he tell me in any way what he did for a living. Instead, he sent over an article a client had written that he said summed it all up.

It didn&#039;t. Not even close. Moreover, the client said he didn&#039;t want to promote his business as he had plenty already. Huh? Just a website revision. So I did what I could with the 56 minutes and one vague article.

Of course, he said it wasn&#039;t right. I didn&#039;t quite understand (no shit). But he was very decent about it (a really nice man), so we decided on half the fee. I don&#039;t think he ever got what he wanted. In fact, I believe Cathy Miller and I had both had some form of contact with him, and she saw what I saw -- a hot mess with no direction. The man is successful, though I&#039;m not sure how people know to hire him.]]></description>
			<content:encoded><![CDATA[<p>In reply to <a href="https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17194">Jake Poinier</a>.</p>
<p>Jake, proof right there that rapport is nice, but a shared vision is much, much better! I&#8217;d have done the same for the same reasons.</p>
<p>I actually have, now that I think of it. I&#8217;d had a phone conversation with a client that went south quickly. He talked for 56 minutes (I&#8217;d recorded it), and at no time could he tell me in any way what he did for a living. Instead, he sent over an article a client had written that he said summed it all up.</p>
<p>It didn&#8217;t. Not even close. Moreover, the client said he didn&#8217;t want to promote his business as he had plenty already. Huh? Just a website revision. So I did what I could with the 56 minutes and one vague article.</p>
<p>Of course, he said it wasn&#8217;t right. I didn&#8217;t quite understand (no shit). But he was very decent about it (a really nice man), so we decided on half the fee. I don&#8217;t think he ever got what he wanted. In fact, I believe Cathy Miller and I had both had some form of contact with him, and she saw what I saw &#8212; a hot mess with no direction. The man is successful, though I&#8217;m not sure how people know to hire him.</p>
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		<item>
		<title>
		By: Jake Poinier		</title>
		<link>https://wordsonpageblog.com/2018/01/marketing-monday-the-non-clients.html#comment-17194</link>

		<dc:creator><![CDATA[Jake Poinier]]></dc:creator>
		<pubDate>Mon, 15 Jan 2018 14:28:19 +0000</pubDate>
		<guid isPermaLink="false">http://wordsonpageblog.com/?p=6437#comment-17194</guid>

					<description><![CDATA[A few years ago, I&#039;d networked into a couple of &quot;personal/life coaches&quot; who needed basic web and marketing materials. One of them was a super-nice guy, but I could tell he was a little outside my usual business focus: kind of zen, touchy-feely stuff. I decided what the heck, since he was a referral from a good client, we had good rapport, and he seemed like a go-getter. 

Long story short, nothing I wrote was quite right for him, and his feedback was unhelpful. (As in your final bullet, vague, with a dash of touchy-feely for good measure.) As it turned out, he was able to use about 50% of what I provided him, and I was OK with lowering my price because 1) I didn&#039;t feel like I&#039;d hit the target and 2) he wasn&#039;t a jerk about it. We parted amicably, and we&#039;re still in contact--but I wouldn&#039;t do work for him again. The lesson for me was not to be fooled by rapport; you still need to be able to accomplish the task at hand.

Glad to hear your dad stabilized!]]></description>
			<content:encoded><![CDATA[<p>A few years ago, I&#8217;d networked into a couple of &#8220;personal/life coaches&#8221; who needed basic web and marketing materials. One of them was a super-nice guy, but I could tell he was a little outside my usual business focus: kind of zen, touchy-feely stuff. I decided what the heck, since he was a referral from a good client, we had good rapport, and he seemed like a go-getter. </p>
<p>Long story short, nothing I wrote was quite right for him, and his feedback was unhelpful. (As in your final bullet, vague, with a dash of touchy-feely for good measure.) As it turned out, he was able to use about 50% of what I provided him, and I was OK with lowering my price because 1) I didn&#8217;t feel like I&#8217;d hit the target and 2) he wasn&#8217;t a jerk about it. We parted amicably, and we&#8217;re still in contact&#8211;but I wouldn&#8217;t do work for him again. The lesson for me was not to be fooled by rapport; you still need to be able to accomplish the task at hand.</p>
<p>Glad to hear your dad stabilized!</p>
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