I’m so glad you said that, Gabriella! You’re right — once you get into a groove, it falls into place. You stick your neck out there and do the job, and you’re almost always rewarded.

I’ve often seen people say “I can’t market!” and more often than not, they’re already doing some form of marketing without realizing it (showing up on LinkedIn groups, sending queries, etc.). I love how you market — lunch would be welcome, right?

Also, love the advice on marketing. Marketing doesn’t have to be complicated. I don’t market in the traditional sense. But I keep up good relationships with editors and others I work with. Just casual check-ins. Hellos. Thought you might like these… Lunch on occasion. I’m just part of their sphere, and they remember me when they need stuff.

True on the SASE, Paula. Too many editors would rather we email our pitches, anyway.

Great point! We are in charge of our own marketing, and that includes banging our own drums to some extent.

I also discovered you can’t wait for clients to sing your praises to generate word-of-mouth marketing. You need to do it yourself with well placed and timed tweets, LinkedIn updates, or even Facebook posts if you’re so inclined. Just don’t over-do it or you’ll come across as a pushy narcissist.