There are only two programming reasons I stick with cable: I can get TWC's Local On the 8s (on standard def channel, not the HD one), and I get regional PBS stations — otherwise unavailable here — instead of the generic PBS.

Get on social media and find out which hashtags are gaining traction and add fuel to the fire.

Beyond just typing in the hash tag you want, I've heard Chirp Guide is good. I did a little digging and found this resource: http://www.adweek.com/socialtimes/find-twitter-chats/495814

Also, I think Meryl Evans has posted about this in the past. You may want to check out her Meryl's Notes blog.

Paula, I'm livid. They did this to a POPULAR channel that was bundled in a premium package. No warning. Maybe I'll drop them the same way — no warning.

Good for you for tapping in to those existing clients! I'm about to do more of that next week.

And remember, when it comes to (paid) TV providers you're a SUBSCRIBER. If you were a mere customer the only money they'd make off you is your monthly payment for the services they provide. Healthy subscriber numbers let them command higher ad rates (cah-ching!) and negotiate financially advantageous carriage deals (cah-ching cah-ching!) — like the one they apparently weren't able to strike with The Weather Channel. (Why? Because The Weather Channel has more leverage that you'd think, since it's the go-to channel for severe weather warnings and coverage for most cable and satellite subscribers.)

Back to marketing, though. I picked up a new assignment this week from one of those inactive – or in this case, less active – clients. And this morning I downloaded six free mitten patterns from a knitting website, proving that marketing method can work, even on me.

I haven't done a Twitter chat in a while, but they're lots of fun. Lori, I'm curious if you can recommend a good tool to follow & participate in a chat. Do you use Hootsuite or anything like that? They're difficult to follow on the Twitter website.

I was actually getting a lot of leads just from my bylines, but I'm ready to step up my marketing a bit. I'm getting back in the habit of sending LOIs regularly, and working on a white paper to offer on my website.

I actually just picked up your book, Marketing 365. So many great ideas! I highly recommended every writer reading this to pick it up now! It's a great resource when you're feeling stuck in your marketing.