Comments on: 4 Hyper Marketing Strategies for Writers https://wordsonpageblog.com/2015/01/4-hyper-marketing-strategies-for-writers.html a freelance writing resource. Tue, 27 Jan 2015 15:55:19 +0000 hourly 1 By: Lori Widmer https://wordsonpageblog.com/2015/01/4-hyper-marketing-strategies-for-writers.html#comment-13818 Tue, 27 Jan 2015 15:55:19 +0000 http://loriwidmer.com/wordsonpage/index.php/2015/01/4-hyper-marketing-strategies-for-writers.html/#comment-13818 Paula, there's the thing that gets me about "relevant" ads, too. I don't need to see them three days later, especially if I already ordered whatever they're showing.

Sounds a lot like Starbucks. Until recently, you never saw an ad for Starbucks. And yet, everyone knew about it. I think their ads began sometime in June? It seemed weird that they'd even need it.

]]> By: Paula https://wordsonpageblog.com/2015/01/4-hyper-marketing-strategies-for-writers.html#comment-13817 Mon, 26 Jan 2015 17:42:21 +0000 http://loriwidmer.com/wordsonpage/index.php/2015/01/4-hyper-marketing-strategies-for-writers.html/#comment-13817 The thing I've never understood about those "relevant" ads on the side of web articles? As my Grandma would have said, "They're a day late and a dollar short." If I just bought a pair of boots, I'm not about to buy another pair.

My town has Mrs. Fishers potato chips. They're only sold within maybe 50 miles of the teeny tiny plant. It's the same recipe since the company started in the 30s: a particular type of potato; vegetable oil; salt. Ordinary potato chips don't compare. I'm not a big chips person, but other brands don't even begin to tempt me. They ship orders around the world.

The most impressive part? I've never once seen an ad of any type for Mrs. Fishers.

A bag of chips typically has irregular shapes, air bubbles and occasional "potato pockets" (that's what I call them – my favorite), and random
"burnt" chips. Burnt as in dark, but not actually burnt. They've used customer feedback to make unsalted and lightly salted varieties, and now the "burnt" chips, none of which are sold in stores. You only find out by visiting the plant or hearing from someone else, which makes you feel like you're in the know….another shrewd form of personal marketing.

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