Comments on: Tactical Tuesday: 6 Step Marketing

By: Translation favorites (Aug 1-7)

Translation favorites (Aug 1-7) — Mon, 05 Nov 2018 16:38:55 +0000

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By: Anne Wayman

Anne Wayman — Wed, 23 Jul 2014 14:32:37 +0000

Great advice, but I'm not surprised.

By: Paula

Paula — Wed, 23 Jul 2014 14:08:48 +0000

Not only do I follow up to LOIs, I often follow up on complaint letters.

Why? A lot of times they assume the first complaint is just someone blowing off steam. The second letter shows you're serious. Just this week I had a call from a company I'd sent a follow up complaint letter (twice as long as the first!). And yes, I included a copy of the first letter...which they claimed they never received. All via regular mail.

By: Lori Widmer

Lori Widmer — Wed, 23 Jul 2014 14:02:32 +0000

Same here, Ashley. I did my usual follow up yesterday and one woman is interested. I suspect she's too fixated on price, but at least it's a conversation!

By: Lori Widmer

Lori Widmer — Wed, 23 Jul 2014 14:01:45 +0000

That sounds like a great app! I'm going to look into that.

I'd do this -- I'd send them one more note asking if they've received the first one, and repeat the offer. Why not? Could be they just forgot, or it could have gone right into the spam folder.

By: Ashley

Ashley — Wed, 23 Jul 2014 04:40:16 +0000

KeriLynn, what a great line. I might have to use that. Quick and simple. I do like letting people know that I'm not trying to harass them, because no one likes that. But I followed up today with someone (who had contacted me, though) and she said she just got busy and forgot to reply but yes, she does want to talk more. So you're right, it does work!

By: KeriLynn Engel

KeriLynn Engel — Wed, 23 Jul 2014 02:14:57 +0000

Yup! I actually just reply to the original message, so it has the same subject line & they can see the original. I use this Gmail app called Yesware, so I can tell whether they opened the original email or not. If they never opened the first email, I don't bother following up.

By: Lori Widmer

Lori Widmer — Tue, 22 Jul 2014 18:07:16 +0000

KeriLynn, it IS the toughest part, isn't it? Love your response — it's similar to mine. Do you copy them on the original note, as well?

By: Lori Widmer

Lori Widmer — Tue, 22 Jul 2014 18:06:00 +0000

Glad to hear it, Ashley! It's the consistent application that makes all the difference. I've often said you can have the worst marketing approach on the planet, but if you're consistent, someone will eventually say yes. LOL

Follow-up is the tough part. I've let it go longer, but when it's a topical subject or it's deadline-driven, I make sure to reach out sooner.

By: KeriLynn Engel

KeriLynn Engel — Tue, 22 Jul 2014 18:04:36 +0000

Great, simple strategy, Lori! #1 I think is the most important, or at least was for me. Once I narrowed down my targets, I got a much better response rate.

@Ashley~ you know, I used to feel exactly the same way about following up, and never did. But about a month ago I started sending a quick follow up email, saying something like "I haven't heard back from you so I assume you're not interested. If I'm wrong, I'd love to chat! If I'm not, just ignore this message & I won't contact you again." To my surprise, it got a great response rate. Several people mentioned that, like Lori said, they just got caught up in their work & forgot to respond, but really did need a writer. It's worth a try!