Comments on: Free Advice Friday: 10 Steps to Your Freelance Writing Brand

By: Weekly favorites (May 2-8)

Weekly favorites (May 2-8) — Sun, 23 Oct 2016 13:02:37 +0000

[…] 9 Crucial Tips for Self-Editing Your Blog Posts (That Every Blogger Can Use) Five Quick Grammar Tips to Improve Your Writing – Plus Free Cheat Sheet Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot Why That Would-Be Client Won’t Commit to Working with You 10 Steps to Your Freelance Writing Brand […]

By: Eileen

Eileen — Fri, 25 Apr 2014 17:17:30 +0000

This is something I've struggled with over the years. Is the fact that I'm good, on time, and easy to work with a brand?

Just recently I identified and have begun communicating the two things I think set me apart from many other writers in the dietary supplement space:
1. I can write compelling copy that complies with the nuanced FDA/FTC regulations and requires fewer revisions based on regulatory review.
2. I can take scientific language and make it understandable to the layperson.

It only took me 12 years to get there. :/

By: Paula

Paula — Fri, 25 Apr 2014 16:23:09 +0000

I've never really thought of it from a branding POV. I supposed the closest I've ever come (but have never uttered to clients) is: Anything in English. Too broad, I know. But Cathy already *is* my other favorite: the Simply Stated brand.

By: Cheryl Bryan

Cheryl Bryan — Fri, 25 Apr 2014 14:41:08 +0000

Good advice, Lori. Like Anne says, something to mull over — and do! I'm not sure which piece of advice is most important. For now, I know I need to work on the first one — not only identifying my unique skills but communicating them.

Thanks again.

By: Anne Wayman

Anne Wayman — Fri, 25 Apr 2014 14:14:19 +0000

Great advice, Lori, and not the usual obvious stuff many others provide… perfect for mulling over.

By: Lori Widmer

Lori Widmer — Fri, 25 Apr 2014 13:17:23 +0000

Great brand, Cathy. I get where it comes from, too. Middle-child syndrome over here, too. 🙂 I like how you've taken that and turned it into your brand.

By: Cathy Miller

Cathy Miller — Fri, 25 Apr 2014 12:13:04 +0000

My brand is simple. Really. When I started my freelance career, I asked myself what my message was. That evolved into business writing that would keep it simple, clear & uniquely yours.

Coming from an employee benefits and health care background, simple is my goal. Take the complex (like health reform) and attempt to make it simple by not losing the message in the delivery. Keeping it clear by staying focused on the message.

The uniquely yours springs from my middle child of seven syndrome - shining a spotlight on what's unique about the individual (or business). I hate following the crowd. ;-)