Comments on: Free Advice Friday: Finding Your Process

By: Lori Widmer

Lori Widmer — Tue, 11 Mar 2014 12:28:14 +0000

My lumpy mail is in the works, Eileen. Luckily, I have connections in the "lumpy mail" industry. :) I love that you do all that on a part-time biz.

Paula, you talk to Oprah. I think you don't need lumpy mail so much!

By: Paula

Paula — Mon, 10 Mar 2014 16:47:16 +0000

I have to say I've always been intrigued by Eileen's lumpy mail concept…and am looking for the right clients or potential clients to use it with.

By: Eileen

Eileen — Mon, 10 Mar 2014 15:10:48 +0000

I'd love to see your lumpy mail, Lori. I should also add that I do not work full time. On average, about 25 hours. So if I needed to fill another 15 with work, I would just build another list with fresh prospects and go from there.

By: Lori Widmer

Lori Widmer — Mon, 10 Mar 2014 13:34:07 +0000

Great seeing you here again, Eileen. Yours is a prime example of finding that right thing -- that sweet spot. I've been in awe of your "lumpy mail" idea. I think I finally hit on a good one for myself, so I'll share that privately once I work it out.

Great results! I love it. :)

By: Lori Widmer

Lori Widmer — Mon, 10 Mar 2014 12:37:13 +0000

Anne, I thought you'd worked with one in the past? That's what happens when I get older -- things sort of mesh together. :)

Paula, you're certainly no slouch when it comes to marketing! Hey, I'm not the queen; I'm just ridiculously devoted to marketing. LOL

By: Eileen

Eileen — Sun, 09 Mar 2014 00:07:48 +0000

I know this is unusual, but I haven't had to do any active marketing since about 2008. My web designer optimized my site so that it comes up within the first 3 organic search results on page 1 for obvious keywords for anyone looking for a copywriter in my industry. I hand-built a mailing list in 2008 and mailed a lumpy mail lead generating package offering a free report to 104 marketing directors. That's it. Every client since then has been a direct or indirect result of those two actions, or a referral outside that loop. Every time things start to slow down a little, I start thinking about doing another mailing … and then the phone rings. I'm fortunate in that my clients tend to stay with me for long periods of time. My all time largest client was responsible for $200,000 in revenue between 2010 and today. So, obviously, I swear by these methods and heartily recommend them to every copywriter I know.

By: Paula

Paula — Fri, 07 Mar 2014 22:06:45 +0000

I'm glad to hear I was able to share an marketing idea the Marketing Queen hadn't already conquered.

Not long ago I realized I'm sending fewer queries than I did a couple years ago. Laziness more than anything, so I'd like to up the number of queries I send this year.

By: Anne Wayman

Anne Wayman — Fri, 07 Mar 2014 15:35:13 +0000

stumble in? grow into it? watch what works and do more of that? Try something new?

Working with a coach right now... coach/consultant which is new for me.