So true about the transition from one audience to another. It's weird to see writers who refer to themselves as "business writers" when clearly their articles, while about business topics, are written for consumers. There's a market for that, I suppose. Same with writers who can't quite make that transition from trade to consumer — there's a different vibe to it.

Jenn, your bulbs may bounce back quite well. Normally, they can cycle a few times without missing a beat. Most of them love the colder temps and the snow is going to act as insulation, believe it or not.

I haven't commented in awhile (life gets in the way sometimes), but I agree with all of these, Lori, especially the last one about not knowing your audience. It's especially bad when a writer transitions from writing for consumer pubs to trade pubs or vice versa and is still in the mindset of writing for the readers of the other type of publication.

No meeting is worth that — I agree! Stay safe.

Paula, I had a feeling you were with me on the storm-naming nonsense. 🙂 Next it will be Thunderstorm Carl or Hailstorm Hannah. LOL

I've seen people like you describe fall exactly as you've outlined. They over-inflate, then when the numbers contradict from one story to the other, they crash and burn.

That's why you should tell the truth always — then you have just one story to remember. 🙂

While I don't wish people like that ill, there is a part of me waiting for them to be found out as a self-promoting fraud.

As for winter storms, I love the Weather Channel but hate how they now name EVERY weather system that produces snow, sleet or ice. It's laughable. Let's hope they don't start naming summer storms, too. Tornadoes, floods, lightning damage, straight line winds, microbursts, derechos, bow echoes all produce more damage than the worst winter storms.