That's a great example of repurposing, Lori. I revisited QR Codes at my site as it continues to be the post with the highest amount of traffic. I wanted to see what had changed since I wrote it.

Paula- especially repurposing someone else's post with no credit to the original 😉

I love the smart repurposing things and ideas. If only more people understood the differences you pointed out so clearly.

Repurposing is finding a new way to use something, or a new spin on it. Without that new twist, you're only repeating yourself. Or worse, repeating something someone else already said.

One of my favorite repurposing methods is to revisit the topic. I did that on an article about nationalization of insurance regulation. Did it twice, in fact — once five years out, then again at ten years out. That's another way to use the same topic and experts, but bring fresh content to the piece.