Comments on: Marketing and Your Image https://wordsonpageblog.com/2013/03/marketing-and-your-image_22.html a freelance writing resource. Mon, 25 Mar 2013 00:50:05 +0000 hourly 1 By: Jenn Mattern https://wordsonpageblog.com/2013/03/marketing-and-your-image_22.html#comment-11941 Mon, 25 Mar 2013 00:50:05 +0000 http://loriwidmer.com/wordsonpage/index.php/2013/03/marketing-and-your-image_22.html/#comment-11941 Great post Lori. Outdated designs can do a lot to hurt your business. That's especially true on the Web where it's so easy to look out of touch.

Anne makes a great point in that things like WordPress make it easy to stay on top of these changes. It's so easy to install a better theme and there are countless designers out there who know the platform and can help improve existing ones. There's no good reason to have a site that looks stuck in the 90s, which is sadly how many writers' sites look. Because of that, those willing to take design seriously have a great opportunity to shine. (The same is true these days in things like book cover design.)

I recently picked a new theme from an amazing design team that I just finished customizing for a new site merger / re-branding. (Thanks for all the feedback on that Lori!) It takes some time. But it always pays off in the end. Websites. Business cards. Brochures. They're all opportunities to make a good first impression. Blow it, and we might not get another chance.

]]> By: Paula https://wordsonpageblog.com/2013/03/marketing-and-your-image_22.html#comment-11940 Fri, 22 Mar 2013 19:16:14 +0000 http://loriwidmer.com/wordsonpage/index.php/2013/03/marketing-and-your-image_22.html/#comment-11940 That reminds me, I need to ask my sister how my website is coming along…. Since she's squeezing it in for free around her paying clients, I knew it would take a while. (Maybe it will be done before her big vacation in May…when I'll be watching her dogs for 2-1/2 weeks.)

]]> By: Lori https://wordsonpageblog.com/2013/03/marketing-and-your-image_22.html#comment-11939 Fri, 22 Mar 2013 19:00:14 +0000 http://loriwidmer.com/wordsonpage/index.php/2013/03/marketing-and-your-image_22.html/#comment-11939 Anne, I wish I knew how to fix that. It's a lousy widget, and I'm sorry to have to do it. But I was getting 100 or more spam messages a DAY. It's the only way short of asking people to register, which I hate.

]]> By: anne wayman https://wordsonpageblog.com/2013/03/marketing-and-your-image_22.html#comment-11938 Fri, 22 Mar 2013 18:03:51 +0000 http://loriwidmer.com/wordsonpage/index.php/2013/03/marketing-and-your-image_22.html/#comment-11938 Wish you'd scanned a before and after of your card… design is fun, and it can eat up a tremendous amount of time. At least I've found in many ways I'd rather tweak the look/feel of my sites than do the actual daily marketing. One reason I love wordpress so much is it makes it fairly easy to make a massive change on a site.

(just an fyi… I always have to refresh your capcha to see one or the other of the words… sometimes twice)

]]> By: Lori https://wordsonpageblog.com/2013/03/marketing-and-your-image_22.html#comment-11936 Fri, 22 Mar 2013 17:05:11 +0000 http://loriwidmer.com/wordsonpage/index.php/2013/03/marketing-and-your-image_22.html/#comment-11936 True enough, Jake. I use mine once a year mostly — at trade shows. Beyond that, not so much. I tend to send my portfolio via PowerPoint or just point clients to my website.

]]> By: Jake P https://wordsonpageblog.com/2013/03/marketing-and-your-image_22.html#comment-11935 Fri, 22 Mar 2013 15:18:38 +0000 http://loriwidmer.com/wordsonpage/index.php/2013/03/marketing-and-your-image_22.html/#comment-11935 It's interesting to me that you and Devon are brochure fans. I did one back when I started, and it is a good exercise in assembling/organizing your thoughts. But I don't think I handed out more than a dozen of them. As with all things freelance, do whatever works for ya!

]]> By: Lori https://wordsonpageblog.com/2013/03/marketing-and-your-image_22.html#comment-11934 Fri, 22 Mar 2013 15:03:22 +0000 http://loriwidmer.com/wordsonpage/index.php/2013/03/marketing-and-your-image_22.html/#comment-11934 I'm about to overhaul mine, too. It's spring — time to clean house! 🙂

]]> By: Devon Ellington https://wordsonpageblog.com/2013/03/marketing-and-your-image_22.html#comment-11933 Fri, 22 Mar 2013 12:34:47 +0000 http://loriwidmer.com/wordsonpage/index.php/2013/03/marketing-and-your-image_22.html/#comment-11933 My brochure has become one of my strongest tools. This summer or fall, the website will undergo a major overhaul, but the new brochure is getting a lot of praise!

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