Cathy, you troublemaker! LOL I think the long-winded pages probably worked one time somewhere, but they ring false to me. I loathe them. I'd rather show paying customers for $X you get Y, Z, A, B…. none of the "Gee, how would you like to know everything I can possibly say on one topic?" I've never understood that approach.

Paula, I love it. The discussion has to be part of it or what's the point?

It never hurts to ask a simple question either. That shows you're interested in what the potential client has to say, but it also can start a discussion.

Sorry my sicky self missed the sales pages post. I am so right there with you about hating the supposed wisdom of looong sales pages. And that you have to click to yet another page to find out how much the frickin' thing costs.

I also agree that in the end, it's what your client wants that matters. For example, I have clients who make readers provide contact information to have access to their case studies. Personally, I think that's a big mistake. I understand they are looking to capture leads, but I'd love to know how many they lose by the requirement. But, it's their choice.

I follow the beat of my own drum by putting my Keep it simple spin on it – even if it turns out the client wants the long version. 😉