Comments on: Entrecard, Exitcard

By: tutorsville

tutorsville — Mon, 25 Feb 2013 11:17:00 +0000

The tips you presented are great. As a freelancer, myself, I am always looking for innovative ways to stay afloat without sacrificing my reputation with the IRS.

By: Anne Wayman

Anne Wayman — Thu, 11 Oct 2012 19:45:15 +0000

I do what Paula does... and send a newsletter. That seems to do it for me.

btw, I'm impressed that your politician bothered to let you know. I still wouldn't vote for him, but I'm impressed.

By: Paula

Paula — Thu, 11 Oct 2012 16:14:31 +0000

I joined Pinterest a while back, but only for the crafty side of my life. My cousins will spend hours on it looking for ideas. One is a teacher and finds great classroom projects. I swear, half the recipes and new decorations at our family gatherings last Thanksgiving and Christmas were from Pinterest.

But for business? The value of Pinterest probably lies in what you do. Unless you're a designer or run a company making products people pin (or use to make things that are pinned), I don't see the value. Yet.

Of course, I use Pinterest mostly to pin ideas for future reference, not to seek out new things I want to make but never will. (Last year, one cousin had pinned about 800 projects, but had only made two.)

When my new blog posts go up, I "publicize" them on Twitter, LinkedIn, Google+ and Ravelry (for yarny posts). Not Pinterest. Not yet.

By: Lori

Lori — Thu, 11 Oct 2012 15:28:18 +0000

Kim, AMEN. It's one tool -- not the entire foundation of a marketing plan. Those who don't get that won't survive once our fickle natures switch to other forms of communication.

I've ignored Twitter lately, and it shows in my traffic. Consistency -- you're so right!

By: Kimberly Ben

Kimberly Ben — Thu, 11 Oct 2012 14:58:49 +0000

Last week I was Skyping with a potential client in Canada about marketing strategies and the conversation quickly turned to social media. She worries she's not spending enough time on her Twitter, Facebook and LinkedIn accounts. With all the talk about the wonder of Pinterest right now, she' wondering whether or not to sign up and is literally panicking at the thought of parsing out even more time from an already stretched-to-the-limit work day to promote her business there as well.

I told her to just relax and stick with what she's doing right now. You only get 24 hours in a day so you have to prioritize and do what you can. I know some people manage to pull quite a few clients utilizing social media as their primary marketing platform, but for me it's another tool in my overall marketing arsenal. I do use it more to generate traffic and visibility for one of my other blogs, but unlike some people, I just can't afford to spend all day updating. It's an excellent tool and produces great results, but at some point I have to actually get some writing and other marketing tasks done as well.

I try to update on Twitter at least a couple of times a day because as with most marketing strategies you get more out of it if you're consistent.