I remember this happening with another "big ego" blogger a few years back — constantly asking people for things, but never reciprocating in any way once she thought she was "above" you. It was a game of constantly riding someone else's coattails.

And do you know what? People noticed. Bloggers need to remember that their readers likely know each other, or they'll get to know each other at some point (especially in blogs where you target colleagues — at any level).

When people get to know each other, they talk. If you lie to people, use people, swipe your material from others, etc., word's going to get around. Eventually the trends become clear.

None of us are perfect. But there's a line between making mistakes or slacking occasionally and downright using and abusing your readers. Hopefully we won't see many more like that original bad apple, but you never can tell.

I read you blog everyday because you're a good friend. Yes, you have helped me understand this business better and steered me in the right direction, but it's the friendship I value most. So many bloggers come off phony. Be real and care about the people you speak to and the rest will take care of itself.

We all are fed up with the deluge of requests from people we don't know. Unfortunately, it affects the good people-the newbie or the generous guest blogger.

I likened our blogs and guest blogging to inviting someone into your home. Well, just because it's your home doesn't mean poor behavior is acceptable.

Another less egregious example is the host who never responds to comments. Would you invite people into your home, then not speak to them?