Comments on: Giving Voice to the Voiceless

By: Lori

Lori — Mon, 20 Feb 2012 13:14:14 +0000

Jen, it happens a lot, doesn't it? In fact, I refused one client project because he wanted me to read his correspondence between his ex-wife and kids, and he wanted me to talk with his mother. This for a business book.

By: Jennifer Williamson

Jennifer Williamson — Sun, 19 Feb 2012 16:23:00 +0000

HA! I love the part about divorce proceedings. It actually reminds me of people's resumes when they include way too much personal detail. I've had people include how many kids they have, their marital status, and other personal details that don't really help their case.

By: Lori

Lori — Fri, 17 Feb 2012 21:12:16 +0000

Well Jake, if voodoo works, it's the only thing I've not tried.

Aw but Paula, he wanted everyone to ask him about his golf score! LOL

Lonesome clients - Anne, I love them, but they do suck up billable time!

By: Anne Wayman

Anne Wayman — Fri, 17 Feb 2012 19:56:11 +0000

ahhhh, I know those clients. Don't have any of those at the moment… but I did have to get a potential client off the phone… I think he's lonesome… heck of a book if we ever get it together, but…

By: Paula

Paula — Fri, 17 Feb 2012 17:53:03 +0000

I'll take your duffer and raise you a name dropper. I was editing some bios of wealth management consultants who were speaking at a conference. They were all asked to provide the same basic info, including a list of their professional memberships. One guy listed his memberships at several high-end private country clubs. Granted, he probably does business on the links, but it's not exactly the kind of membership we had in mind.

By: Jake P

Jake P — Fri, 17 Feb 2012 15:17:19 +0000

In fact, that's what I'm doing today. It's a corporate client (software consulting) that previously had let individual departments create the web content for their areas of expertise. In particular, the stuff written by the propeller heads is unreadable and scarily long.

My job over the past few weeks was to create a single corporate voice for everything. Today, I'm working on blog posts, again written by disparate voices, but this time the goal is to infuse the corporate POV while retaining individual styles.

How do I do that? Voodoo.