Wade, execute IT, right? If not, I'm ducking. LOL

You can do it. You always could. We get in our own way sometimes.

Thank you Lori for taking on my plight. I really appreciate your help and all you do for fellow writers. My biggest realization from this is how you can take any niche and manipulate it into an income producer. It might not be exactly your passion, but there is some kind of off-shoot that has a writing need. I've been getting in my own way by not doing anything. There are lots of possibilities and they can be overwhelming, but you can't let that stop you. My next step is to lay out a marketing plan and start to execute.

While I kicked off the year with a successful LOI, I've also automatically contacted several editors I know (some I've worked with, some I haven't). I pretty much said: Happy New Year! Could you please send me a copy of your 2012 editorial calendar?

I did that without thinking of it as marketing, but it is. I simply thought of it as keeping in touch. Next, I'll contact possible sources to see what they're working on that might fit some of the sections of these ed cals.

Back to white papers and case studies a moment. Who at a typical company would one contact about that type of work? PR? Marketing? Communications?