Comments on: Giving Them Reason

By: Lori

Lori — Wed, 05 Oct 2011 12:06:45 +0000

I do that a lot, Anne. The hitting-the-wrong-button thing. 🙂

Getting in their shoes – good way to put it.

By: Anne Wayman

Anne Wayman — Tue, 04 Oct 2011 19:38:04 +0000

well darn, I hit the wrong button… Lori you're so right. The only reason they hire us is because the believe we can solve their problem… which means I've got to get in their shoes a bit.

By: Lori

Lori — Tue, 04 Oct 2011 18:13:44 +0000

Paula, a thought piece is an article on a specific issue that shows the expertise of the author. Most often they show the author's own view or solution, or they present a new way of thinking or responding to some particular issue. That's how I see them.

By: Paula

Paula — Tue, 04 Oct 2011 15:23:52 +0000

These are even more examples of what makes Lori a marketing pro.

In my line I can offer sidebars and photos, but sometimes it helps to point out my access to sources that would be hard for the editor to track down.

Lori, what's your definition of a thought piece? I think I know what it means, but am not entirely sure.

By: Lori

Lori — Tue, 04 Oct 2011 14:28:57 +0000

Enthusiasm for what they do - that's perfect. :)

You hit the nail bang-on with the "not in an aggressive, arrogant way." Too many writers do try to push hard instead of being enthusiastic and helping them find what they want.

By: Devon Ellington

Devon Ellington — Tue, 04 Oct 2011 13:09:48 +0000

Specifics are so important.

I try to find a way to convince them that their lives are better with me in it -- but not in an aggressive, arrogant way. I share my enthusiasm for what they do and how I feel it can benefit them.