Comments on: Better Client Contact

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By: Ron's SEO Copywriting Blog

Ron's SEO Copywriting Blog — Tue, 12 Jul 2011 19:01:59 +0000

One of the worst mistakes I have seen the freelancers commit is NOT customize their application according to the client. Using a template NEVER works!

By: Paula

Paula — Fri, 08 Jul 2011 16:57:29 +0000

Researching markets prior to sending a query or LOI can help improve responses, too. One thing I like in Writer's Market is how they list roughly how much freelance articles they run per year. Some might say they buy 12-35 freelance articles per year, others might say they're 90% freelance written. Focusing on publications with a 75-90% freelance stat will be easier to break into that one that only runs one freelance article per issue, or is under 50% freelance written.

By: Lori

Lori — Fri, 08 Jul 2011 13:37:32 +0000

Master? I feel honored! Need I purchase a light saber? 🙂

By: Cathy Miller

Cathy Miller — Fri, 08 Jul 2011 13:17:05 +0000

Thanks, Lori-that's like a raise right there, coming from the Master. 🙂

By: Lori

Lori — Fri, 08 Jul 2011 13:14:33 +0000

That's why you're worth every penny you earn, Cathy. Right there. 🙂

By: Cathy Miller

Cathy Miller — Fri, 08 Jul 2011 13:00:44 +0000

For some odd reason, we often don't think of prospects in the same light as when we create a sales letter or brochure for a client.

My guideline questions for those type of projects also work for marketing prospects.

Put yourself in the shoes of the prospect then ask:

-What problem will this solve?
-Why do I need this?
-What’s different about this?
-How do I know this will work?

By: Lori

Lori — Fri, 08 Jul 2011 12:41:24 +0000

Excellent idea, Devon. In fact, you had mentioned that before and I've gotten halfway through my organizing per your suggestion. So far, so great. Thank you for that.

By: Devon Ellington

Devon Ellington — Fri, 08 Jul 2011 12:15:12 +0000

Keep the clip file current, with links, PDFs and hard copies. That way, instead of hunting down the samples every time you pitch, it's right there. The more streamlined your system is, the more likely you are to actually get them out. If it takes an hour to put together every package, you start dreading it and only send out 1 a month instead of 1 a day.