In some areas of the writing, I'm close to that point. When I'm pitching for a job in an area with less expertise, I point out I have a very quick learning curve.

In any job interview, I found the best thing to do is walk in like an equal, without desperation. As far as I'm concerned, I'm interviewing them as much as they're interviewing me.

Good response, Devon. You probably delivered it confidently, which would be enough to seal the deal.

Damaria, try reversing it – what would YOU want a company or individual saying to you? Then write to impress you, the client. 🙂

Ashley, try what I suggested to Damaria. Just pretend you're the client and you're about to impress yourself with what you can do for you (did you follow that? I think I lost myself midway – LOL).

Resume skills – exactly that, Paula. It's no different than convincing a customer to buy your brand of floor wax over another. You have to tell them why they should care.

But like Ashley said, it's always easier to highlight someone else's selling points than your own.

I find it much easier to write about the benefits of clients' businesses, but for my own, it's much harder. You're right; sometimes we're just to close to our own work, and it's more challenging to look at it from a client's point of view. But that's the best way – look at it as if you're looking to hire yourself. What would you want to hear about the business? Just answer that question, and you've got your marketing materials!

My response: "If you want the best, you'll hire me. If you want something second rate, you'll hire someone else."

I didn't start using that until I earned the right so to do, but it got me the job every time.

For writing jobs, I tell them I have the ability to engage and entice potential customers and keep regular clientele coming back for more.