Sara and Caroline, I have found that work comes from the most unexpected places when I just put myself out there. Sometimes just getting active in your local creative community helps you develop a higher profile. Last year I bought a huge "Best of" local businesses magazine to make sure I was targeting solid companies with good reputations. I plan on doing it again this year.

Regarding my lumpy item, I keep it a closely guarded secret. But here were my criteria. 1) It had to be different enough to stand out from what everyone else was sending as lumpy items. That meant no imprinted pens, notepads, desk items, etc. 2) It had to not look cheap or junky, like so many do. I mean, you can tell they only cost 79 cents. I spent $3 per item. 3) I had to be able to customize it with my contact info. 4) Most important, it had to be something they would keep around on or in their desk at work. So I chose something FUN. Something they would actually play with. A lot. The concept also tied in with my headline. So, to duplicate the idea, you don't have to know what my lumpy item is … you just come up with something that fits those criteria.

I've been thinking about getting some of those personalized M&Ms to include in my mailings, but I have a question. I know M&Ms are supposed to melt in your mouth–not in your hand, but does anyone know what they do in an envelope?

Lori, I've already joined the local Chamber and have begun writing for the local biz journal. They're great tools, but I'm currently trying to work on narrowing my target audience, rather than throwing business cards at anyone and everyone at Chamber events (which is basically what I've been doing, and hasn't been very effective). Thanks for your input!

Sara, great talking with you earlier!

And BTW, what is the lumpy thing in Eileen's envelope?

Congratulations on starting your new business. I'd like to suggest a couple of great resources for newbie freelance writers.
1. The Wealthy Freelancer
This is a great new book from Steve Slaunwhite, Pete Savage, and Ed Gandia. I just started reading it; they've given tons of great information on starting your business, getting those first clients, etc., etc. Great info on direct mailings and email marketing. If you visit their website, http://thewealthyfreelancer.com/
you can download the first three chapters of their book free.

2. Also highly recommend Peter Bowerman's book and website, The Well-Fed Writer. Peter built his business through cold-calling. If you are interested int his method, he will sure put you on the right track. He even includes some great phone scripts. Visit him at http://www.wellfedwriter.com.

3. OK, I know I said two recommendations, but here's a third for free! 🙂 If you are interested in marketing via social media (e.g. facebook, twitter, linkedin), check out The Social Media Examiner (www.socialmediaexaminer.com)from Michael Stelzner–Great site; great info!

Hope this helps…
Lisa

Katharine, congrats! Feels good, huh?

Also, connect with folks on Twitter, Facebook, or LinkedIn. Much of my new work has come from people whom I've met in these places.

It's true – starting out is tough. None of us had it easy, if that helps to know. But try writing for the local newspaper, regional magazines, etc. It's where I started. Once your name is circulating in the community, you will find it a little easier to attract new clients.