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	<title>
	Comments on: Repositioning Your Brand	</title>
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	<link>https://wordsonpageblog.com/2009/10/repositioning-your-brand.html</link>
	<description>a freelance writing resource.</description>
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		<title>
		By: Eileen		</title>
		<link>https://wordsonpageblog.com/2009/10/repositioning-your-brand.html#comment-3986</link>

		<dc:creator><![CDATA[Eileen]]></dc:creator>
		<pubDate>Wed, 28 Oct 2009 17:11:13 +0000</pubDate>
		<guid isPermaLink="false">http://loriwidmer.com/wordsonpage/index.php/2009/10/repositioning-your-brand.html/#comment-3986</guid>

					<description><![CDATA[Once I decided on a niche, I found it  waaaaay easier to market and to win business. But it&#039;s broad and deep enough that I&#039;m never bored, always learning, and it&#039;s easy to expand further into related areas. I tried first with a different niche just because I had a background in the field, but because I didn&#039;t love it, I couldn&#039;t muster up the enthusiasm to really sell it.]]></description>
			<content:encoded><![CDATA[<p>Once I decided on a niche, I found it  waaaaay easier to market and to win business. But it&#39;s broad and deep enough that I&#39;m never bored, always learning, and it&#39;s easy to expand further into related areas. I tried first with a different niche just because I had a background in the field, but because I didn&#39;t love it, I couldn&#39;t muster up the enthusiasm to really sell it.</p>
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		<title>
		By: Wendy J.		</title>
		<link>https://wordsonpageblog.com/2009/10/repositioning-your-brand.html#comment-3985</link>

		<dc:creator><![CDATA[Wendy J.]]></dc:creator>
		<pubDate>Wed, 28 Oct 2009 17:11:04 +0000</pubDate>
		<guid isPermaLink="false">http://loriwidmer.com/wordsonpage/index.php/2009/10/repositioning-your-brand.html/#comment-3985</guid>

					<description><![CDATA[As much as I hate to even think about branding, I know that, in my field, it’s necessary. While there isn’t an over-saturation of web writers in my area; there are still tons and tons of print books, eBooks and CD’s to compete with. &lt;br /&gt;&lt;br /&gt;Most of the people in my market appear to be repeating other theories and techniques over and over. They just put their own twist on them. In order for me to stand out and give something that’s new or fresh; I’ll have to figure out a way to shake things up a bit. Why hire me when you can regurgitate someone else&#039;s theories, using their own twist on the subject?&lt;br /&gt;&lt;br /&gt;I figure, if I do it right, I won’t back myself into a corner and pass up too many other possibilities. &lt;br /&gt;&lt;br /&gt;I have a possible speaking engagement in the works. I was asked to be a guest speaker in it, if they decide to do it. I’m hoping, if they go through with it, to get my segment videotaped and be able to use it in my business.]]></description>
			<content:encoded><![CDATA[<p>As much as I hate to even think about branding, I know that, in my field, it’s necessary. While there isn’t an over-saturation of web writers in my area; there are still tons and tons of print books, eBooks and CD’s to compete with. </p>
<p>Most of the people in my market appear to be repeating other theories and techniques over and over. They just put their own twist on them. In order for me to stand out and give something that’s new or fresh; I’ll have to figure out a way to shake things up a bit. Why hire me when you can regurgitate someone else&#39;s theories, using their own twist on the subject?</p>
<p>I figure, if I do it right, I won’t back myself into a corner and pass up too many other possibilities. </p>
<p>I have a possible speaking engagement in the works. I was asked to be a guest speaker in it, if they decide to do it. I’m hoping, if they go through with it, to get my segment videotaped and be able to use it in my business.</p>
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		<title>
		By: Lori		</title>
		<link>https://wordsonpageblog.com/2009/10/repositioning-your-brand.html#comment-3983</link>

		<dc:creator><![CDATA[Lori]]></dc:creator>
		<pubDate>Wed, 28 Oct 2009 14:50:51 +0000</pubDate>
		<guid isPermaLink="false">http://loriwidmer.com/wordsonpage/index.php/2009/10/repositioning-your-brand.html/#comment-3983</guid>

					<description><![CDATA[There&#039;s an image that could brand you! LOL&lt;br /&gt;&lt;br /&gt;I hate them too, but in reality, even when we avoid them, we have them. :) We gravitate toward certain interests. It never hurts to develop those sides.&lt;br /&gt;&lt;br /&gt;What I&#039;m not keen on is segmenting oneself just because of one specialty. I think that could eliminate a lot of possibilities. At the same time, I think many writers miss their calling, miss their mark, because they&#039;re busy chasing the dollar instead of building the reality they&#039;d rather have.]]></description>
			<content:encoded><![CDATA[<p>There&#39;s an image that could brand you! LOL</p>
<p>I hate them too, but in reality, even when we avoid them, we have them. 🙂 We gravitate toward certain interests. It never hurts to develop those sides.</p>
<p>What I&#39;m not keen on is segmenting oneself just because of one specialty. I think that could eliminate a lot of possibilities. At the same time, I think many writers miss their calling, miss their mark, because they&#39;re busy chasing the dollar instead of building the reality they&#39;d rather have.</p>
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		<title>
		By: Devon Ellington		</title>
		<link>https://wordsonpageblog.com/2009/10/repositioning-your-brand.html#comment-3981</link>

		<dc:creator><![CDATA[Devon Ellington]]></dc:creator>
		<pubDate>Wed, 28 Oct 2009 13:32:12 +0000</pubDate>
		<guid isPermaLink="false">http://loriwidmer.com/wordsonpage/index.php/2009/10/repositioning-your-brand.html/#comment-3981</guid>

					<description><![CDATA[The words &#034;brand&#034; and &#034;niche&#034; always make me gag.&lt;br /&gt;&lt;br /&gt;The reason I freelance is NOT to be boxed, not to create a box for myself.&lt;br /&gt;&lt;br /&gt;I do whatever interests me and get paid for it.&lt;br /&gt;&lt;br /&gt;I often call myself &#034;The Anti-Niche&#034; (perhaps that&#039;s my brand), and a friend teases me by calling me a &#034;Modern Renaissance Woman&#034; , to which I counter that, in this day and age, most will take it to mean I spend way too much time at Ye Olde Fayke English Market wearing a bustier and thigh-high boots.]]></description>
			<content:encoded><![CDATA[<p>The words &quot;brand&quot; and &quot;niche&quot; always make me gag.</p>
<p>The reason I freelance is NOT to be boxed, not to create a box for myself.</p>
<p>I do whatever interests me and get paid for it.</p>
<p>I often call myself &quot;The Anti-Niche&quot; (perhaps that&#39;s my brand), and a friend teases me by calling me a &quot;Modern Renaissance Woman&quot; , to which I counter that, in this day and age, most will take it to mean I spend way too much time at Ye Olde Fayke English Market wearing a bustier and thigh-high boots.</p>
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