Comments on: Marketing 101: Ongoing Marketing

By: Susan

Susan — Sat, 08 Dec 2007 16:44:00 +0000

I used to handle our enewsletter at an old job and I tried really hard not to abuse the email list by sending too frequently(because then people might unsubscribe), but there were those who would suddenly panic if sales were down and then ask for a "quick eblast with X special promotion." The key, as you said, is to make sure there's something in it for the recipient.

Have you ever considered using Constant Contact or some other email vendor? It makes managing your list and formatting emails a LOT easier without resorting to bcc.

By: The Quoibler

The Quoibler — Thu, 06 Dec 2007 14:42:00 +0000

I absolutely ADORE the idea of coupons and discounts. I've used them successfully myself, especially if I've had to ask for a significant extension (I hate to admit it, but it's happened, especially when the whole family gets hit with the flu.) Clients LOVE hearing, "I won't charge you full price for this one..."

But back to your wonderful post...

I try to send out handwritten notes to anyone with whom I interview. That way, they know that a) I'm professional and b) I'm accessible.

By: Devon Ellington

Devon Ellington — Wed, 05 Dec 2007 21:54:00 +0000

I'm a big believer in handwritten communications, especially around the holidays. I get more calls from people who say, "Oh, no one does that anymore, and it was so nice to get something handwritten!"

And, as you well know, I'm a huge believer in the whole handwritten holiday card thing!

Devon Ellington
Ink in My Coffee
http;//devonellington.wordpress.com

By: Irreverent Freelancer

Irreverent Freelancer — Wed, 05 Dec 2007 15:32:00 +0000

Following up with one-time clients is my downfall. I guess I just assume that if clients want to work with me again, they’ll contact me. My email is in serious need of cleaning out, so I suppose now is as good of time as any to develop a hot-list address book. A New Year’s discount might be just my ticket out of Elance!