Tag: Marketing series
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Plan the Work, Work the Plan
This week’s info is useful to you in only one case – if you actually do any of it consistently. I don’t care if you market to seven people weekly or seventy people. What I do care about is if you’re going to map out a plan of any sort and follow through. See, we…
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Marketing 101: Miscellaneous, Must-Know Stuff About Marketing
Not every marketing technique fits into a specific category, or it deserves another mention. Here are a few posts from the past that can help you with your marketing. The Rule of Seven :This attempts to answer the obvious question “How many marketing kits should I send out?” Adapt it to fit whatever you can…
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Marketing 101: Ongoing Marketing
Yesterday’s post was a bit “thick” with information, so today’s will be a bit leaner. The goal isn’t to overwhelm, but to give you a bit of a game plan. We’ve established our client list, mailed our first communication, followed up with phone calls, and now we’re ready to keep these people in the loop….
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Marketing 101: The Approach
Now that you’ve located your potential clients, it’s time to make contact. But how? I would strongly advise against contacting folks only through email. Why? Emails are easy to delete and even easier to filter into a Spam box. You need to make sure someone at the appropriate level sees it. We’ll be using email,…
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Marketing 101: Finding the Clients
We’ve already established that we’re not finding work online. Just get that idea out of your head right now. So, that begs the next question – where are we finding them? Well, er… online. Let me clarify – we’re not finding jobs online anymore. But the clients are there, and they are waiting for us…