A number of years ago, I was hired by an association to rework their website. Turned out, the job was a bit bigger than just the website content. A bit more about that in a minute. The client wanted a rewrite of their existing content, so I went to the site. I read through four…
Tag: client advice
The Freelance Client Balancing Act
You may have heard me whine talk about how busy my workdays have been lately. Because I’ve recently added two new clients to the stable, it’s been interesting trying to please them and keep up with the work that was there before they reached out. I was just able to keep up with all the…
3 Easy Freelance Value-Adds (that boost your earnings & reputation)
When I wrote the title to this post, my finger accidentally hit the Caps button. Freelance Value-ADD is not a disorder, but man, what an appropriate Freudian slip. Why? Because we freelancers tend to have attention deficit when it comes to marketing ourselves. We jump from the tried-and-true last thing that got us hired to…
Freelance Writing and Why Rate Isn’t Everything
Here’s a freelance fact that may be somewhat unpopular (though no less true): That’s right. I’m saying that while what you charge matters, it matters equal to what you’re getting out of that client relationship. Confused yet? Let me explain myself. Suppose your lowest-paying client funnels monthly projects to you. Let’s say they’re in the…
Freelance Guide to Building a Client List
I don’t know what your writing focus is. I don’t have to. When it comes to finding freelance writing clients, there are quite a few similarities in how most writers market. No matter what marketing mix you use. But first, you have to know who you’ll market to, don’t you? I can’t help you too…
Turning Bread-and-butter Freelance Gigs into Caviar Clients
I was hungry when I wrote this post. And I was thinking about how I was going to approach today’s marketing. The plan is to reach out to existing clients and do a little upselling. Because nothing is more important than keeping current clients in front of you, buying. And if they’re buying those services…
3 Ideas for Successful Freelance Marketing (Yes, even now)
There’s an entire country of people who are about to do — or are already doing — what we do every day: Work from home. You already know the impact that’s having on businesses, particularly small businesses and those that were struggling before the pandemic. Some companies are scaling back drastically (Macy’s, Lush, Sephora, and…
The Freelance Writing Sniff Test
Not long ago, I had an email from a potential client. Well, let me back up a little. It was an email from someone I’d just connected with on social media. I mean, I’d connected with them in that same minute. The email was a thank you, but it was also a request. The person…
One Writer’s Superpower That Could Land You More Clients
I was talking with a writer friend a few days ago. She was relating an interaction with a potential client when it dawned on me: This writer has a superpower. Moreover, her superpower is so stealth, it’s taken me numerous conversations before I realized she had it. This is a writer who has an impressive…
The Freelance Writer’s Client Screening Kit
A few years ago, I was in conversation with a potential client over a few projects they were looking to complete. The conversation went well. However, I didn’t agree to work with them. Oh, they did ask me to take on their projects, but I turned them down cordially. The reason: They didn’t pass the…