What I’m listening to: Blunderbuss by Jack White
It’s been a slow week from a work perspective, but filled with small tasks that made it feel busy. I managed to kick off my new marketing plan, and I’m preparing for a conference in April. That’s usually my big networking event of the year.
My social media campaign is also in full swing. I’ve seen a lot more follows since I’ve put a bit of a plan in place. And for those of you who think it’s terribly hard to build a campaign, know that mine consists of figuring out what I want to tweet about each day and finding great tweets to share.
Just that has increased my followers by 333%. So says the app I’m using.
Not all of the follows are quality ones, though you don’t know that on the surface. Often the connections we have that we think are too much work or not relevant are with people who pass our names along. I had that once where I worked in the same room with a man who drove me batty. I was cordial and never let my frustration show (we forget that what we deem as flaws in other people often are our own flaws reflected back to us).
That connection netted me a two-year client engagement. He’d passed my name along.
However, there are connections that you just know aren’t worth keeping. They’re the ones who can’t put on the professional demeanor or who become like shadows (or worse, stalkers) in your life.
And sometimes, we become the ones people can’t shake.Are you committing any of these social media gaffes? Click To Tweet
Too many retweets. You’re following your favorite influencer and she’s tweeting some really good stuff. You share. You share again. Wait, you shared three in a row? Four? Come on. Give the woman some space. It’s easy to overstep the boundary from sharing to fixated — I had to check myself last week when my new app kept suggesting the same person’s tweets for retweeting. The stuff may be great, but temper it. If you have a conversation that’s one-sided, don’t keep pressing for an answer. Let the conversation happen naturally.
Too friendly. A new follower became a blocked follower when he sent a personal note commenting on my looks. Troll much, buddy? If I’m engaging with you for the first time on social media, don’t assume I’m dating material. It’s never okay to start the conversation with how pretty, sexy, or cute someone is. That’s creep behavior, and I want no part of it.
Too egocentric. Know what I hate? People who don’t know me sending me requests to do them favors or to buy their shit without ever engaging me directly — I’m talking to every person who sends those “Thanks for following” tweets that include links to their latest promotions. Don’t follow me just to ask me to help you find clients or give you free advice (I’ve had businesses pull this one). Do your damn legwork — build a relationship, nurture it over time, then have the conversation.
Too far afield. You’re trying to build a relationship with your technology client prospects, so why are you sharing political posts or recipes? If you’re using social media to build a brand, stay consistent with that brand.
Too much personal stuff. Maybe you look great in a bikini or maybe you love your smoochy-face selfie that everyone on the damn planet has done to death. Maybe you’re really ticked that your significant other doesn’t replace the toilet paper roll. Does any of that really belong on your business account? Would I hire a fantastic designer if he was bitching about the last two clients who were impossible to work with?
Too much drama. This one is one I see on Facebook a lot. Whining about life, getting pissed and telling people off, sending out those ambiguous messages and then clamming up, telling us about the most disgusting details of the latest illness… that kind of drama makes a person look, well, immature. High school, at least for me, was over ages ago.
Writers, what social media fails get under your skin?
How can that situation be fixed?