What I’m listening to: Downtown by Macklemore
It’s amazing what a little organization can do for the productivity. I sat down yesterday around 8 am and by noon, I’d finished (and invoiced) three projects. The fourth was finished by 3 pm, and I finalized a new client contract, plus another contract from an existing client.
I needed it. The list I was looking at was long.
On that list was sending invoices. That’s always a happy time, isn’t it? It was my first look at my totals, too. While I had an idea of where I was in my earnings for the month, it was a surprise to see I was wrong.
Despite being away the first week of the month, I surpassed my earnings goal.
Here’s my accountability for the month. New blog readers (and those of you who are regulars), feel free to share your account in the comments.
I sent one and boom! It was assigned immediately. The editor and I have worked together numerous times over the years, and we’ve talked every year at the trade show. I know his magazine and he knows my work — a good combination.
Not a one was sent. I didn’t have time, and while that’s no excuse, I really didn’t have time for any more work that might come of the effort. I may not be attending the conference this year, so they become less necessary. Besides, I’m getting much more response through…
I’m serious — one contact found me via a Twitter chat I attended two months ago. She sent a note via LinkedIn (gotta love social media!), and we’ve talked twice since. She’s about to come back around with her project calendar (I expect it this week or next), and I’ll be busy yet again.
Zero. Again. It’s so much better (and eventually pays off much more) to source your own clients through networking, marketing, and meet-and-greets when you can. Can you find good work through job postings? Occasionally, yes. However, you’re competing with way too many people.
I cleaned house in the referral department. There were three referrals (four, but I’ve yet to hear from the client). Of those, two became assignments. One will be an ongoing relationship.
Besides the two clients I received through referrals, I did pick up two more – one mentioned above via social media, and the other a cold call. The client found me through an old series of articles I’d written.
Five of my clients sent work my way last month, which didn’t hurt the earnings one bit. (One was the magazine and it was my pitch, but I consider them an existing client, so I felt I should mention it here.) Their work, in fact, makes up much of my earnings last month.
I submitted nothing last month. However, I’ve written a ton. I expect to be sending out some next week (or later this week should the workload ease some).
I surpassed the target by $400. It would have been much more, but there are client projects that are stuck in the usual state of limbo with this particular client. I’m hopeful that the client will be able to get back to the project this month so I can invoice.
Social media contact is working. I’m playing it smart — showing up and getting noticed. Also, the career is to the point where I’m seeing more clients finding me. Plus, other writers are referring work to me that fits — it pays to have friends!
I’m going to continue to make good use of social media and my blogs. Plus, the LOIs will go out this month to those attending the conference. I want to introduce myself to them at least, even though I probably won’t be there this time.
Writers, how did that career in writing going for you this past month?
What freelance marketing methods did you use? What worked? What didn’t?