What’s on the iPod: Have Love, Will Travel by The Sonics
What a week. Unlike most summers, I’ve been working to the point where I had to postpone my vacation a few weeks just to get caught up. I did, but more came in. No matter — I’m out of here either way. I need the mental break.
I was reading some interactions on a forum recently that was interesting. There was a discussion about how to find article ideas, which I’ve covered already this year. Then the discussion moved into how to turn those ideas into a query.
Great topic for today’s Free Advice Friday, don’t you think?
So let’s start with an idea. I opened Bing news and saw this:
Sharknado 3: Oh Hell No! premieres and gets all the Twitter buzz.
Yes. We’re talking about Sharknado. There’s an article in it. Trust me.
Now that we have our news item, let’s brainstorm. I see a few ideas in here — the popularity of cult classics, the factors that make a really bad show really popular, how cult classics are born, ideas for creating a social media frenzy (oh yes, they did), activities for your next Sharknado Party…
Since I’m more of a technical writer, let’s go for the social media angle. Remember, at this stage your ideas are concepts — they can change as you need them to.
Find a Good Home
Now that we have an idea to work with, let’s look at the magazines. Where are we sending our ideas? Let’s create a list of magazines that would be interested in social media topics. Open your search engine. Type in “Social Media Magazines.”
Here’s what came up for me:
- The Social Media Monthly
- Social Media Marketing
- Net Magazine
- IR Magazine
- Marketing Today
- Target Marketing Magazine
- The New York Times
- Chicago Tribune
- LA Times
- US News
- The Guardian
- Who their reader is
- What topics they cover
- What the focus of those topics are (what angle do they use most often?)
- How they answer the ‘what does this mean to the reader?’ question
- Where your idea fits within the magazine format
- How your idea should be presented for the best fit to that magazine
- Who is their reader? – business owners and decision makers at all levels of business success.
- What topics do they cover? – innovation, business growth, technology, etc.
- What’s the focus? – managing and growing business
- What does it mean to the reader question – how are trends impacting business, how to leverage knowledge into profitability/growth
- How Dollar Shave Club Rode a Viral Video to Sales Success
- How Soulcycle’s Co-founders Split the Job of Company Leadership
- How Zulily Maintains a Startup Vibe as a Public Company