Year: 2012
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Marketing Ploys That No One Tells You Are Bad: Until Now
What’s on the iPod: Hypocritical Kiss by Jack White I have never bought anything from any offer coming in over my fax line. There. I’ve said it. Now stop faxing me. In fact, there are any number of marketing tactics that are, for the most part, annoying as hell. Not exactly the best impression to leave…
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Open Thread: Getting Them to Yes
What’s on the iPod: Simple Song by The Shins Hop on over to Jenn Mattern’s All Freelance Writing blog where I’m guest posting today. Give Jenn some comment love. I’m making progress. Yesterday I spent a good bit of time framing in and researching an article. I felt like I was at it all day….
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The Efficient Freelancer
What’s on the iPod: I’m Shakin’ by Jack White It was one of those days yesterday where the plans to get work done were trumped by other things. Phone calls and emails to clear up details ruled, so I just went with it. I have one hard deadline this week, so there’s still time. I…
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Four Teaching Moments
What’s on the iPod: Radioactive by Imagine Dragons I shouldn’t be surprised that my forearms are hurting. I spent seven hours this weekend in the garden, trimming the marjoram into submission, losing the onion grass (and all those buried nodules), buttercups 9and their nodules), vetch (and those miles of roots), and moving sedum, daisies, coreopsis, coneflower, you…
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Monthly Assessment: April 2012
What’s on the iPod: Blunderbuss by Jack White How was your weekend? I finished last week feeling rather proud of myself. I worked on not one, but four client projects Friday alone. One is a client article, so that work is just beginning, but I did a little research and studied the company’s previous newsletters…
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Beginning the Career
What’s on the iPod: Summer Sun by Jukebox the Ghost Good day yesterday. I conducted one interview, one client marketing materials critique and follow-up discussion, and pounded out a customer case study. I love being busy. LOVE it. Today, I’m continuing with the case studies, putting together a proposal for some new client projects, and…
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Overcoming the Catch 22
What’s on the iPod: Bittersweet by Feist Yesterday was an interesting mix of marketing, communications gone awry, and paying out what I don’t have. A few marketing notes back to conference attendees confused the recipients. Can’t go into detail, but let’s just say in one case, my attempt to repeat back a humorous exchange failed…
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What They Don’t Teach You in J School
What’s on the iPod: Roll Away Your Stone by Mumford & Sons That’s more like it — I spent yesterday actually getting out some portfolios to my conference contacts. The morning was nuts; we had a meditation monk staying over and the check-engine light on his car was flashing like mad. Luckily, it was a…
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How To Lose Yourself in Four Easy Steps
What’s on the iPod: Incomplete and Insecure by The Avett Brothers What a day. I couldn’t have done any more that had nothing to do with marketing or contacting conference people if I’d intended to. I had a few minor client emergencies, a few interviews, and an impromptu meeting that completely threw me off kilter….
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Points of Contact
What’s on the iPod: 1983 by Neon Trees Do all Mondays come with little surprises that need more brain power than humans are capable of at the start of the week? Logging in here today proved interesting. Blogger, where this blog is hosted, now has a completely new format and is no longer compatible with…