Theme Me Up, Scotty

What’s on the iPod: Breakeven by The Script

The answer: Blowing in the wind. Literally. Due to Hurricane Sandy, the 8 Top Tax-Saving Strategies webinar has been rescheduled for December 6th. As a reward for your patience, we’re offering the webinar at a $30 discount — just $39.95 for money-saving advice from a renowned tax expert. There are still a few spots left! To get the discount, register here.

Yesterday was a bit of a wash. I got a little work done, but only a little. It was raining and cold, and I was feeling very unmotivated. So I spent the time attending my online courses, catching up on my correspondence, and doing some marketing.

Also, I did some planning. I’m about to implement some changes here that I hope will enhance your experience and bring you more targeted insights and discussions. I’m about to get “themed.”

Each month I’ll focus on a particular topic — this month will be Contracts, Rates, and Payments. The goal is to provide you with an annual schematic on how to build a business and conduct business in an efficient, professional way. 

As a result, I’ll also be stepping up the e-newsletter deliveries. Until now, I’ve been a sporadic emailer. If you got one from me in September, there’s a good chance it was from someone else — I didn’t send one in September. While I don’t believe in sending messages constantly, I do think it’s much more helpful to you if my messages are regular and targeted to what it is you may want to read. So expect two emails from me per month, with perhaps two more to announce webinars and specials. 

Also, I’ll be looking for more guest posts to help get fresh perspectives on the things we talk about most. If you’re interested in being a guest, please send me an email at lwbean AT gmail DOT com. I’ll send you the blog topics and we’ll discuss from there.

Probably the biggest change is the frequency of posts. Because it’s too easy to talk a subject to death, I would much rather post less often and give you solid content than post every day. I’m aiming for two posts per week, but will most likely settle on three.

We as writers evolve in our careers. If we don’t, we fade away too quickly. The same goes for this blog. In order to deliver more than promised, I’m making changes that I hope you’ll like. As always, your feedback and suggestions are encouraged and welcomed. 

Writers, how do you/did you evolve in your career? Are/were those changes successful?

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  • Devon Ellington November 14, 2012 at 1:51 pm

    I'm already having separation anxiety — your blog is my first stop of the day, after I post my own! 😉

    Seriously, though, it's important to evolve what we do, and I think you need to make whatever choices work best for you. Your faithful readers will remain!

  • Cathy Miller November 14, 2012 at 2:11 pm

    I'll second what Devon said. Your blog goes well with my coffee, but I totally understand the challenges of daily blogging.

    We'll be here-no matter what. And you know I'd be honored to do a guest post any time. I've slacked off on that goal.

    Good for you, Lori!

  • Paula November 14, 2012 at 4:22 pm

    Can I "ditto" a "ditto"?

    I've long wondered how you manage to do daily blog posts that are so engaging, Lori. But that frequency probably causes a bit of burn out. I'm sure your new plan will re-energize you and lead us to another level of discussions.

    Sometimes it's good to shake things up a bit!

  • Lori November 14, 2012 at 4:37 pm

    You gals are the best. 🙂

    I'm hoping to keep up a more frequent schedule, but I know info is too easily regurgitated, so I don't want to get to the point where the info is not fresh.

  • Lori November 14, 2012 at 5:16 pm

    Cathy, YES please. 🙂

  • Wade Finnegan November 14, 2012 at 7:57 pm

    I believe as writers we are always looking for ways to better express ourselves. I too was amazed that you could post everyday and remain so engaging. I know no matter the format that I will forever learn from you. Thanks for being a mainstay and an inspiration. I'm looking forward to your "themes".

  • Lori November 14, 2012 at 8:10 pm

    Thanks, Wade. 🙂 You're a great chum.

  • Ashley November 15, 2012 at 12:47 am

    I must say, I've never found your content repetitive or boring. You always find a way to drive home the marketing message in new ways, and I always enjoy reading this blog!

    That said, I'm looking forward to your themes and a more frequent newsletter! I hope you'll also tell us how this career evolution goes as you begin to see new results. Thanks as always, for providing smart, no-nonsense advice and ideas!

  • Lori November 15, 2012 at 5:25 pm

    Thanks, Ashley. I'm just looking for a way to come up with a fresher approach. Who knows how long the new schedule will last? 🙂