What I’m reading upstairs: Death Comes for the Archbishop by Willa Cather
What’s on the iPod: Floating in the Forth by Frightened Rabbit
Twitter has become a really effective tool for more reasons than you realize. It connects us to our colleagues, introduces us to new ones, helps us find work, and helps us weed out the jerks.
Let me explain that last bit. Since joining Twitter, I’ve received countless followers who probably think I’m reciprocating. Many times I do. But plenty of times I don’t because the followers show their true stripes. They tweet only about themselves and oftentimes the same thing endlessly. They’re what I call Twitterers With Inclinations Toward Selfishness, or TWITS.
TWITS aren’t networkers – their idea of social interaction is browbeating people into visiting their links and retweeting their advertisements. They use phrases like “core competencies” and “value proposition” to impress you with how much jargon they can collect. And they think you’re there to be used, and that you like it.
How to spot TWITS:
1. They never ask how you are.
2. They expect you to help them make connections.
3. They never offer to, nor will they ever return the favor.
4. They don’t make personal connections – you’re a potential sale, not a person.
5. Retweet you? What? Are you crazy?
6. They fill up the Tweet space with a dozen messages in a row, often the same bloody tweet.
7. They talk about themselves exclusively.
8. They enjoy bragging about their number of followers (and dude, I unfollowed you instantly after that).
9. They post a link with some sensational headline – the link goes right to their affiliate sales website.
TWITS are not limited to Twitter. No no, they’ve existed long before 140-character messages. TWITS expect you to make their work easy for them – introduce them to your network, schmooze people in order to pave the way for them to shake hands and ask for immediate favors. They meet you and start pitching right after “hello” (or in some cases, in place of it). They think if you have knowledge, your duty is to share it. For free. Always.
How many TWITS do you know?