One of the top tenets of the sales world is “ask for the job.” So I took this idea to the social networking world last week. There’s something to this asking stuff.
Within hours of my Twitter post about being available to “rock your insurance articles” I was approached by a new client to write for her company. We’re still working out the details, but things look pretty good.
Friday I posted a note on LinkedIn saying I was available to handle writing projects. Didn’t I get an email yesterday from a past client asking me to call him? We chatted and he promised to be in touch as soon as his world settled down in the next month. But my note made him reach out in the first place. I know he’ll call when the project comes up. That’s because I’ll send out a follow-up note in 4 weeks to see where things are for him.
Are you using your social networking tools to ask for work? Mind you, I’m not advocating your getting on Twitter and pestering the life out of everyone with a pulse, begging for work. I’m saying when appropriate, announce your availability. Remind folks of what you do by saying something like “Just finished a white paper on a new CRM technology” or “Researching a cool article on market speculation.” You’d be surprised who’s listening. It wasn’t a month ago I mentioned working a particular market niche company’s blog posts on Twitter and receiving an invitation to work for another company doing the same thing.
You don’t have to beat them over the head with your availability, nor should you ever beg anyone for work. But why not talk about what you’re doing in a more constructive way? No one really wants to hire you because you just had a terrific grilled cheese for lunch. These tools are great for building a network, but you render them useless if you don’t then tap into that network for your work opportunities.
What’s your favorite social networking tool? What percentage of your business has come from that?