Oh, you know you’ve come across some client gaffes and junk mail phrases that crack you up. Come on – share them here.
A few I’ve chuckled at:
“Highly seasoned professional” – Unless you’re the main course or you’re currently covered in marjoram, please. Don’t. (Client’s resume line)
“We’re better then the rest!” – Then the rest what? Oh, you mean THAN the rest. Learn simple English. Please. (Client brochure copy)
“We search pubic records…” – Oh. My. Word. Are you an executive search firm or a pornography site? It’s one of the reasons I hate Spell Check. Times ten. (Found in a brochure for a search firm)
“An end-to-end, fully scalable, robust cross-platform user-friendly solution.” – It may well be. But we stopped reading somewhere around the second buzz word. (Emails like this are frequent in my In Box)
“You’re child’s success is in the hands of our tutors!” – And with punctuation like that, I fear for my child. Big time. (Mailer that came to my child-free home)
“Special Offer: Get One American Airwline ticket free!” – It’s American Airlines. Plural. And without a “W.” Try proofreading that headline once in a while. (This one came in the mail to my husband yesterday)
“Beyond Incomparable.” – That’s just impossible. Can one be more incomparable than incomparable already is? (In a magazine ad)
What have you seen?