In real estate training, we called it the Rule of Seven. It’s a concept that transitions very well into your marketing efforts for any writing business, or for any business for that matter. It’s an easy one–contact seven buyers and seven sellers every day. For our purposes, we’re going to consider our buyers are potential…
Month: April 2006
Starting a new project today–what excitement! There’s nothing like beginning something new, with the new hopes, the new ideas and the new anxieties that are attached to it. What a great way to start Spring! At the beginning of every project, I go through the same emotions that probably plague other writers, as well. First…
The announcement today by Katie Couric that she’s leaving NBC was shocking, but apparently more shocking was the announcement that she would be anchoring the CBS Evening News. Already, critics are saying Katie hasn’t the experience to handle the job. Frankly, I think they’re crazy. The woman has moxie. She took a job with the…
Sometimes as writers, we bend over backward to make our clients happy. Often we will cut our fees, sometimes too low, in order to keep a good client happy. While it’s okay to give a cost break when you can, you have to know when, and how, to say no. There are times when the…